Case Studies
Brands We've Elevated
Food & Retail · UK
Case Study
Kiri Foods
+30% Engagement
+20% Brand Awareness
+25% Repeat Customers
- Led end-to-end marketing campaign development for UK-based Afro-Caribbean food store
- Created and implemented strategic content calendar with targeted messaging
- Achieved 30% higher customer engagement compared to industry competitors
- Generated 20% faster brand awareness growth in first quarter
- Conducted comprehensive buyer research leading to enhanced customer targeting
- Delivered 25% increase in repeat customers, exceeding local industry standards
- Developed engaging copy across all marketing channels
Gifts & Retail
Case Study
Bispaq Gifts & Souvenirs
+50% Growth Rate
+45% Engagement
+30% Interactions
- Executed comprehensive social media transformation strategy
- Designed and implemented targeted marketing plan and content strategy
- Specializes in personalized gifts and souvenirs for every occasion
- Offers creative packaging and branding for events
- Collaborates with local artisans to provide unique products
- Delivers high-quality customer service and timely deliveries
Events & Hospitality
Case Study
Dvenue Events Centre
- Offers world-class event hosting and management services
- Equipped with modern facilities for conferences, weddings, and parties
- Provides professional planning and decoration services
- Focuses on delivering a memorable experience for all clients
- Maintains strong customer engagement through social media and campaigns
Industry · Events
Case Study
Bispod Ventures
- Developed and managed social media content for the luxury "aso- oke" fabric brand, highlighting its cultural significanc at African events.
- The new strategy increased engagement by 40% compared to previous campaigns and outperformed similar luxury textile brands by 20%
- Strategic cross-posting boosted reach by 35%, exceeding industry averages by 15%
- A user-generated content campaign celebrating customer outfit led to 25% more shares than leading African fashion competitors.
Industry · Relaxation
Case Study
Nlounge N Spa
- Our marketing magic turned heads and captured hearts, showcasing that Nloungen Spa was all about feeling fabulous, not just looking through crisp & clear photos and video campaigns and copies written.
- We added some holiday sparkle with special campaigns that allowed guests to gift dreamy spa, nails and hair experiences to their loved ones through our fantastic gift cards.
- Our Story telling series? It kept the audience eagerly anticipating the next juicy newsletter and short post! Guests joined the fun and indulged in some well-deserved pampering!
Industry · Fashion
Case Study
Pageant Style
- Developed and executed a launch campaign for the fashion and luxury brand, growing reach and engagement to 2k+ within the first months - 30% faster than similar new brand launches.
- Created a content calendar and marketing strategy tailored to luxury fashion enthusiasts driving a 25% higher engagement rate than industry benchmarks
- Directed photo shoots and curated campaign posts resulting in increase in audience interactions
Industry · Real Estate
Case Study
Riella Group
- I spearheaded the development of photo and video content, alongside marketing strategies which led to a 20% increase in audience engagement & website visit within six months
- Additionally, I launched weekly story series, resulting in a boost in interactions compared.
- Through collaboration with the real estate professionals of the brand, I produced short-form content addressing frequently asked questions.
- This effort resulted in a 10% increase in content shares and reduced customer inquiry response time by 10 hours per week
- I also wrote scripts for radio jingles and ads, which drove a 10% increase in brand awareness as evidenced by listener feedback and improved ad performance analytics
Industry · Movies
Case Study
Blue Pictures
- A leading name in movie distribution in West Africa. I had the opportunity to attend movie premieres, that aided promotional efforts for new films
- Additionally, I created Content Calendars to maintain ongoing engagement within 3 months of the campaign created.There was an increase in active engagement.
Industry · Entertainment
Case Study
Rwells Media (kids Voice)
- I orchetrated campaigns, guiding tours adorned with captivating video and photo moments for the children.
- Crafting press releases and compelling narratives for social media and traditional media outlets.
- I propelled the excitement surrounding the grand finale event which had over two thousand audience in attendance in the first year. It's an eagerly awaited annual celebration for young talents.
Industry · Entertainment
Case Study
Rwells Media (Jybtv)
- Responsibilities included creating social media content, as well as writing and editing news stories for various broadcasters.
- Created scripts for vox-pops and voiced jingles.
- Additionally, I directed the airing and conducted interviews for the KidsVoice contest featured on JybTV.
Industry · Entertainment
Case Study
YOUID
- As a social media specialist on the marketing launch team for the YOUID mobile app, I contributed to a campaign that achieved over 3,000 downloads and registrations within a few months of its introduction in Nigeria.
- This app facilitates the digital storage and secure management of essential identification documents, providing users with a convenient way to carry their vital information.
- During the launch period, I successfully increased media engagement by implementing tailored content strategies and establishing partnerships with influencers.
Industry · Entertainment
Case Study
I LOVE CHIHUAHUAS
- The facebook hangout community for all the proud pet pawrents! I whipped up the blog posts, graphics and videos, served up blog posts, graphics and videos, served up weekly fun content and hosted competitions that turned the feed into a parade of adorable pet pics and videos!
- Plus, I sprinkled links to the e-commerce site of the store owner, making it a breeze for pet lovers to spoil their fur babies with some fabulous finds!
- All efforts resulted from 3k followers to 6k followers within the 6 months campaign with consistent engagement and post on the group
Industry ·
Case Study
Denim Day Nigeria
- For our inaugural campaign, I collaborated with a team to develop a campaign content, curate brands, design merchandise and manage advertising efforts
- The event attracted approximately 500 attendees, supported by sponsorship from three major brands and several local businesses committed to the cause.
Industry · Entertainment
Case Study
JACKYE
- Social Media Management for a former Big Brother Najia Housemate, Season 5. This reality spectacle unfolded over three months, where housemates engaged in tasks and spirited competiotion.
- I became part of a dedicated team, working to elevate her psersonal brand and attract voters and audiences alike, culminating in the remarkable growth of her fan page from 0 to 10,000 within this vibrant season.
- All efforts resulted from 3k followers to 6k followers within the 6 months campaign with consistent engagement and post on the group
Industry · Entertainment
Case Study
SAHARA SANTOS
- I created engaging email newsletters that reasonate with her audience and reflect her brand's voice.
- Developed informative and entertaining blog posts that showcase her expertise in wellness and beauty.
- Designed eye-catching graphics that elevate her content and enhance her online presence.
- Created a comprehensive content calendar to ensure consistent posting and strategic planning for her brand.
- Assisted in brainstorming new content ideas that align with her vision and audience interests.
Industry · Entertainment
Case Study
MAYOR WHITE
- Joined the campaign team for a new music release, driving a comprehensive advertising strategy across digital platforms include YouTube, Instagram and Facebook.
- Developed compelling content ideas, persuasive copy, and engaging ads that boosted interactions to an impressive 1000 per week over a three-month period.
- Designed eye-catching graphics that elevate her content and enhance her online presence.
- Created a comprehensive content calendar to ensure consistent posting and strategic planning for her brand.
- Assisted in brainstorming new content ideas that align with her vision and audience interests.
Industry · Entertainment
Case Study
Media and journalism
- I gained and expressed experience in journalism and newswriting for a national daily print media outlet
- This role involved conducting interviews and transcribing them, which were subsequently forwarded to the newsroom for further editing and inclusion in regular editions like this news story attached.
